Govi | Sport Pattern and Webshop Slider Design by Govi is a lifestyle brand that blends sport, fashion, and technology. For this project, was invited to create a series of sport-inspired patterns and a digital slider interface to promote Govi’s product collection in their webshop. The goal was to engage sport lovers with visuals that feel bold, stylish, and expressive—suitable for both activewear and everyday fashion.
Project Scope
The design brief included two key deliverables:
- A series of sport pattern graphics for men’s and women’s apparel
- A CSS-based content slider for product promotion on Govi’s webshop
The visual direction needed to reflect energy, individuality, and modern style—while remaining cohesive across print and digital platforms.
Pattern Design Approach
- Men’s Series: Abstract linework in cool hues such as navy, graphite, and electric blue. These patterns emphasize motion and strength, using layered strokes and angular forms to evoke a bold spirit.
- Women’s Series: Floral motifs combined with bold red accents. The design balances softness and intensity, celebrating feminine energy through expressive shapes and vibrant color.
- Band Pattern Concept: Each pattern was designed to reflect a different personality or mood—whether calm, fierce, or playful. The band-style layout allows for easy adaptation across apparel, accessories, and promotional materials.
All patterns were created with scalability in mind, suitable for textile printing, packaging, and digital use.
Webshop Slider Design
The slider was built as a pure CSS content carousel, designed to showcase Govi’s product range in a clean and interactive format. Key features include:
- Left and Right Arrows: Allow users to navigate between slides smoothly
- Pagination Dots: Provide quick access to specific slides
- Responsive Layout: Optimized for desktop and mobile viewing
- Visual Integration: Product images and pattern backgrounds were styled to match the brand’s aesthetic
The slider serves as a promotional tool, helping users explore different product categories while maintaining a consistent visual experience.
Design Objectives
- Express movement and personality through abstract pattern work
- Create gender-specific designs that feel unified yet distinct
- Support product storytelling through visual rhythm and color
- Enhance webshop engagement with a lightweight, interactive slider
Related Projects
- – Apple Watch band design with bold graphic styling
- – Luxury appliance branding with clean layout and print design
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